---
title: Consumer Sentiment on Food Transparency and Recall Responsiveness
description: Learn what over 2,000 US Consumers had to say about food transparency in FoodLogiQ's consumer report.
image: https://blog.trustwell.com/hubfs/Imported_Blog_Media/Consumer-Report-Food-Transparency-2.jpeg
---

[Skip to content](https://blog.trustwell.com/consumer-sentiment-on-food-transparency-and-recall-responsiveness#main-content)

- Login
- Support
- Search

[![Trustwelll_logo_2col_pos_RGB](https://blog.trustwell.com/hs-fs/hubfs/Trustwell%20Logos/Trustwelll_logo_2col_pos_RGB.png?width=250&name=Trustwelll_logo_2col_pos_RGB.png)](https://blog.trustwell.com/?hsLang=en)

- [Platform](https://www.trustwell.com/platform/) 
    - Use Cases 
          - [Make Compliant Labels](https://www.trustwell.com/platform/make-compliant-labels/)
          - [Formulate Products](https://www.trustwell.com/platform/formulate-products/)
          - [Comply with Regulations](https://www.trustwell.com/platform/comply-with-regulations/)
          - [Track My Products](https://www.trustwell.com/platform/track-my-products/)
          - [Expedite Recalls](https://www.trustwell.com/platform/expedite-recalls/)
          - [Monitor Supply Chains](https://www.trustwell.com/platform/monitor-supply-chains/)
          - [Manage Quality](https://www.trustwell.com/platform/manage-quality/)
    - Industries 
          - [Restaurants](https://www.trustwell.com/platform/restaurants/)
          - [Grocers + Retailers](https://www.trustwell.com/platform/grocers-retailers/)
          - [Food Manufacturers + CPG](https://www.trustwell.com/platform/food-manufacturers-cpg/)
          - [Wholesale Food Distributors](https://www.trustwell.com/platform/wholesale-food-distributors/)
          - [Supplement Manufacturers](https://www.trustwell.com/platform/supplement-manufacturers/)
          - [Growers, Packers + Shippers](https://www.trustwell.com/platform/growers-packers-shippers/)
- [Products](https://www.trustwell.com/products/) 
    - [Genesis](https://www.trustwell.com/products/genesis/) 
          - [Food Formulation and Labeling](https://www.trustwell.com/products/genesis/food-formulation-and-labeling/)
          - [Supplement Formulation and Labeling](https://www.trustwell.com/products/genesis/supplement-formulation-and-labeling/)
          - [Request a Demo of Genesis](https://www.trustwell.com/products/genesis/request-genesis-demo/)
    - [FoodLogiQ](https://www.trustwell.com/products/foodlogiq/) 
          - [Compliance](https://www.trustwell.com/products/foodlogiq/compliance/)
          - [Quality Management](https://www.trustwell.com/products/foodlogiq/quality-management/)
          - [Traceability](https://www.trustwell.com/products/foodlogiq/traceability/)
          - [Recall](https://www.trustwell.com/products/foodlogiq/recall/)
          - [Request a Demo of FoodLogiQ](https://www.trustwell.com/products/foodlogiq/request-foodlogiq-demo/)
- [Services](https://www.trustwell.com/services/) 
    - Consulting Services 
          - [Food Nutrition Label Consulting](https://www.trustwell.com/services/food-nutrition-label-consulting/)
          - [Supplement Label Consulting](https://www.trustwell.com/services/supplement-nutrition-label-consulting/)
          - [Menu Label Consulting](https://www.trustwell.com/services/menu-consulting-services/)
          - [FSMA 204 Consulting](https://www.trustwell.com/services/fsma-204-consulting/)
    - Software Support 
          - [Training](https://www.trustwell.com/services/training/)
          - [Application Managed Services](https://www.trustwell.com/services/application-managed-services/)
          - [Implementation](https://www.trustwell.com/services/implementation/)
- [Resources](https://www.trustwell.com/resources/) 
    - [Blog](https://blog.trustwell.com)
    - [eBooks](https://www.trustwell.com/ebooks/)
    - [Infographics](https://www.trustwell.com/infographics/)
    - [Podcast](https://www.trustwell.com/podcasts/)
    - [Webinars](https://www.trustwell.com/webinars/)
- [Why Trustwell](https://www.trustwell.com/why-trustwell/) 
    - [Careers](https://www.trustwell.com/why-trustwell/careers/)
    - [Partners](https://www.trustwell.com/why-trustwell/partners/)
    - [Customer Stories](https://www.trustwell.com/why-trustwell/customer-stories/)
    - [News & Press](https://www.trustwell.com/why-trustwell/news-press/)
    - [Our Team](https://www.trustwell.com/why-trustwell/our-team/)

[![Get Started](https://no-cache.hubspot.com/cta/default/21653883/a490ce5f-57c2-483a-b8d1-0e4994f1c2f3.png)](https://cta-redirect.hubspot.com/cta/redirect/21653883/a490ce5f-57c2-483a-b8d1-0e4994f1c2f3)

- [Platform](https://www.trustwell.com/platform/) 
    - Use Cases 
          - [Make Compliant Labels](https://www.trustwell.com/platform/make-compliant-labels/)
          - [Formulate Products](https://www.trustwell.com/platform/formulate-products/)
          - [Comply with Regulations](https://www.trustwell.com/platform/comply-with-regulations/)
          - [Track My Products](https://www.trustwell.com/platform/track-my-products/)
          - [Expedite Recalls](https://www.trustwell.com/platform/expedite-recalls/)
          - [Monitor Supply Chains](https://www.trustwell.com/platform/monitor-supply-chains/)
          - [Manage Quality](https://www.trustwell.com/platform/manage-quality/)
    - Industries 
          - [Restaurants](https://www.trustwell.com/platform/restaurants/)
          - [Grocers + Retailers](https://www.trustwell.com/platform/grocers-retailers/)
          - [Food Manufacturers + CPG](https://www.trustwell.com/platform/food-manufacturers-cpg/)
          - [Wholesale Food Distributors](https://www.trustwell.com/platform/wholesale-food-distributors/)
          - [Supplement Manufacturers](https://www.trustwell.com/platform/supplement-manufacturers/)
          - [Growers, Packers + Shippers](https://www.trustwell.com/platform/growers-packers-shippers/)
- [Products](https://www.trustwell.com/products/) 
    - [Genesis](https://www.trustwell.com/products/genesis/) 
          - [Food Formulation and Labeling](https://www.trustwell.com/products/genesis/food-formulation-and-labeling/)
          - [Supplement Formulation and Labeling](https://www.trustwell.com/products/genesis/supplement-formulation-and-labeling/)
          - [Request a Demo of Genesis](https://www.trustwell.com/products/genesis/request-genesis-demo/)
    - [FoodLogiQ](https://www.trustwell.com/products/foodlogiq/) 
          - [Compliance](https://www.trustwell.com/products/foodlogiq/compliance/)
          - [Quality Management](https://www.trustwell.com/products/foodlogiq/quality-management/)
          - [Traceability](https://www.trustwell.com/products/foodlogiq/traceability/)
          - [Recall](https://www.trustwell.com/products/foodlogiq/recall/)
          - [Request a Demo of FoodLogiQ](https://www.trustwell.com/products/foodlogiq/request-foodlogiq-demo/)
- [Services](https://www.trustwell.com/services/) 
    - Consulting Services 
          - [Food Nutrition Label Consulting](https://www.trustwell.com/services/food-nutrition-label-consulting/)
          - [Supplement Label Consulting](https://www.trustwell.com/services/supplement-nutrition-label-consulting/)
          - [Menu Label Consulting](https://www.trustwell.com/services/menu-consulting-services/)
          - [FSMA 204 Consulting](https://www.trustwell.com/services/fsma-204-consulting/)
    - Software Support 
          - [Training](https://www.trustwell.com/services/training/)
          - [Application Managed Services](https://www.trustwell.com/services/application-managed-services/)
          - [Implementation](https://www.trustwell.com/services/implementation/)
- [Resources](https://www.trustwell.com/resources/) 
    - [Blog](https://blog.trustwell.com)
    - [eBooks](https://www.trustwell.com/ebooks/)
    - [Infographics](https://www.trustwell.com/infographics/)
    - [Podcast](https://www.trustwell.com/podcasts/)
    - [Webinars](https://www.trustwell.com/webinars/)
- [Why Trustwell](https://www.trustwell.com/why-trustwell/) 
    - [Careers](https://www.trustwell.com/why-trustwell/careers/)
    - [Partners](https://www.trustwell.com/why-trustwell/partners/)
    - [Customer Stories](https://www.trustwell.com/why-trustwell/customer-stories/)
    - [News & Press](https://www.trustwell.com/why-trustwell/news-press/)
    - [Our Team](https://www.trustwell.com/why-trustwell/our-team/)

[![Get Started](https://no-cache.hubspot.com/cta/default/21653883/a490ce5f-57c2-483a-b8d1-0e4994f1c2f3.png)](https://cta-redirect.hubspot.com/cta/redirect/21653883/a490ce5f-57c2-483a-b8d1-0e4994f1c2f3)

February 4, 2021

# Consumer Sentiment on Food Transparency and Recall Responsiveness

Share <http://www.facebook.com/share.php?u=https://blog.trustwell.com/consumer-sentiment-on-food-transparency-and-recall-responsiveness> <https://twitter.com/intent/tweet?original_referer=https://blog.trustwell.com/consumer-sentiment-on-food-transparency-and-recall-responsiveness&url=https://blog.trustwell.com/consumer-sentiment-on-food-transparency-and-recall-responsiveness&source=tweetbutton> <http://www.linkedin.com/shareArticle?mini=true&url=https://blog.trustwell.com/consumer-sentiment-on-food-transparency-and-recall-responsiveness> [mailto:?subject=Check%20out%20https://blog.trustwell.com/consumer-sentiment-on-food-transparency-and-recall-responsiveness](mailto:?subject=Check%20out%20https://blog.trustwell.com/consumer-sentiment-on-food-transparency-and-recall-responsiveness)

*Learn what over 2,000 US Consumers had to say about food transparency in FoodLogiQ's latest E-Book, [Consumer Report: Sentiment on Food Transparency and Recall Responsiveness](https://info.foodlogiq.com/lp-consumer-report-sentiment-on-food-transparency-and-recall-responsiveness?hsLang=en).*

The consumer mindset about food has evolved dramatically in the last decade. With information at the tips of their fingertips, and heightened vigilance in the wake of a global pandemic, consumers’ demand for healthy, safe and ethical food products has graduated from a passing trend to a full shift in public consciousness. The modern consumer now requires the same technology-enabled experience and visibility that has become emblematic of life in the new millennium. For food brands weighing the upstart costs of keeping up with these expectations, it is important to understand how consumers value transparency.

[![Consumer Report Food Transparency](https://blog.trustwell.com/hs-fs/hubfs/Imported_Blog_Media/Consumer%20Report%20Food%20Transparency-1.png?width=225&name=Consumer%20Report%20Food%20Transparency-1.png)](https://info.foodlogiq.com/lp-consumer-report-sentiment-on-food-transparency-and-recall-responsiveness?hsLang=en)Food transparency is a sweeping domain that necessitates strong supply chain fundamentals. From stellar supplier management processes and product tracking, to well articulated sustainability practices and global human welfare auditing, to quality risk identification and response, brands not only limit their exposure to liability, fines, and hashtag boycotts, but have found ways to parlay consumer trust into garnering a greater market share. 

In a [2017 study](https://www.responsemedia.com/wp-content/uploads/2017/07/RM_Transparency_Survey_Final.pdf), over 90% of respondents indicated that transparency across sourcing, ingredients, processing, handling and sustainability was important to them. And, with roughly 90% of respondents indicating that they would pay more for transparent food products, early data shows there is tremendous value tied to giving consumers visibility into where their food is coming from. But, what is the cost of not having transparency?

To shed additional light on this subject, FoodLogiQ conducted a national survey that taps into how U.S. consumers feel about transparency-related issues and lapses. Read our report detailing consumer sentiment trends related to transparency and recall responsiveness [here](https://info.foodlogiq.com/lp-consumer-report-sentiment-on-food-transparency-and-recall-responsiveness?hsLang=en). 

[Download Report](https://blog.foodlogiq.com/cs/c/?cta_guid=3b0a675d-085d-446c-8132-7d1da228c4c3&signature=AAH58kHCFqHtvXxqjUgigWVdJl7DQdznOA&pageId=41274681060&placement_guid=b67783a2-d866-442e-b7e8-e18aac8dd0b5&canon=https%3A%2F%2Fblog.foodlogiq.com%2Fconsumer-sentiment-on-food-transparency-and-recall-responsiveness&portal_id=1006883&__hstc=39101756.c25f26a72ad509d3a61b6374eae9d88c.1689606233436.1689606233436.1689606233436.1&__hssc=39101756.1.1689606233436&__hsfp=1561754925&hsutk=c25f26a72ad509d3a61b6374eae9d88c&contentType=blog-post&hsLang=en)

Tag(s): [Food Industry](https://blog.trustwell.com/tag/food-industry) , [Recall](https://blog.trustwell.com/tag/recall) , [Traceability](https://blog.trustwell.com/tag/traceability)

## Other posts you might be interested in

View All Posts

## [![FoodLogiQ Survey Finds Consumers Have Exceptionally High Expectations for Food Transparency Featured Image](https://blog.trustwell.com/hs-fs/hubfs/Imported_Blog_Media/2017WP_blog.jpg?length=360&name=2017WP_blog.jpg) Food Industry 5 min read | May 4, 2017 FoodLogiQ Survey Finds Consumers Have Exceptionally High Expectations for Food Transparency Read More](https://blog.trustwell.com/consumers-expect-food-transparency?hsLang=en)

## [![15 Minute Listen: Consumers, Technology and Transparency in the “New Normal” Featured Image](https://blog.trustwell.com/hs-fs/hubfs/Imported_Blog_Media/15%20Minute%20Listen_Blog.jpg?length=360&name=15%20Minute%20Listen_Blog.jpg) 7 min read | May 11, 2020 15 Minute Listen: Consumers, Technology and Transparency in the “New Normal” Read More](https://blog.trustwell.com/15-minute-listen-consumers-technology-and-transparency-in-the-new-normal?hsLang=en)

## [![Food Recall Management: How Food Recalls Affect Consumer Buying Habits and What You Can Do About It Featured Image](https://blog.trustwell.com/hs-fs/hubfs/Imported_Blog_Media/food%20recall%20management.jpg?length=360&name=food%20recall%20management.jpg) Recall 5 min read | July 13, 2018 Food Recall Management: How Food Recalls Affect Consumer Buying Habits and What You Can Do About It Read More](https://blog.trustwell.com/food-recall-management?hsLang=en)

## Subscribe to blog updates

![Trustwell Logo](https://blog.trustwell.com/hs-fs/hubfs/Trustwell_2023/Trustwelll_logo_2col_rev_RGB%20(1).png?width=500&name=Trustwelll_logo_2col_rev_RGB%20(1).png)

- [Platform](https://www.trustwell.com/platform/) 
    - [Make Compliant Labels](https://www.trustwell.com/platform/make-compliant-labels/)
    - [Formulate Products](https://www.trustwell.com/platform/formulate-products/)
    - [Comply with Regulations](https://www.trustwell.com/platform/comply-with-regulations/)
    - [Track My Products](https://www.trustwell.com/platform/track-my-products/)
    - [Expedite Recalls](https://www.trustwell.com/platform/expedite-recalls/)
    - [Manage Quality](https://www.trustwell.com/platform/manage-quality/)
    - [Monitor Supply Chains](https://www.trustwell.com/platform/monitor-supply-chains/)
- [Products](https://www.trustwell.com/products/) 
    - [FoodLogiQ](https://www.trustwell.com/products/foodlogiq/) 
          - [Compliance](https://www.trustwell.com/products/foodlogiq/compliance/)
          - [Quality Management](https://www.trustwell.com/products/foodlogiq/quality-management/)
          - [Traceability](https://www.trustwell.com/products/foodlogiq/traceability/)
          - [Recall](https://www.trustwell.com/products/foodlogiq/recall/)
    - [Genesis](https://www.trustwell.com/products/genesis/) 
          - [Food Formulation & Labeling](https://www.trustwell.com/products/genesis/food-formulation-and-labeling/)
          - [Supplement Formulation & Labeling](https://www.trustwell.com/products/genesis/supplement-formulation-and-labeling/)
- [Consulting](https://www.trustwell.com/services/) 
    - [Food Nutrition Label Consulting](https://www.trustwell.com/services/food-nutrition-label-consulting/)
    - [Supplement Label Consulting](https://www.trustwell.com/services/supplement-nutrition-label-consulting/)
    - [Menu Label Consulting](https://www.trustwell.com/services/menu-consulting-services/)
    - [FSMA 204 Consulting](https://www.trustwell.com/services/fsma-204-consulting/)
- [About Trustwell](https://www.trustwell.com/why-trustwell/) 
    - [Careers](https://www.trustwell.com/careers)
    - [Partners](https://www.trustwell.com/why-trustwell/partners/)
    - [Customer Stories](https://www.trustwell.com/why-trustwell/customer-stories/)
    - [News & Press](https://www.trustwell.com/why-trustwell/news-press/)
    - [Team](https://www.trustwell.com/why-trustwell/our-team/)
- [Resources](https://www.trustwell.com/news) 
    - Blog
    - Podcast
- [Contact](https://www.trustwell.com/get-started/) 
    - [Training](https://www.trustwell.com/services/training/trustwell-training-center/)
    - [Support](https://www.trustwell.com/support/)

© 2026 Trustwell

- [Sitemap](https://www.trustwell.com/sitemap/)
- [Accessibility Statement](https://www.trustwell.com/accessibility-statement/)
- [Privacy Policy](https://www.trustwell.com/privacy-policy/)

<https://twitter.com/trustwell_llc> <https://www.linkedin.com/company/trustwell-llc>

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Admin",
    "url" : "https://blog.trustwell.com/author/admin"
  },
  "dateModified" : "2023-08-03T16:45:09.757Z",
  "datePublished" : "2021-02-04T08:00:00.000Z",
  "headline" : "Consumer Sentiment on Food Transparency and Recall Responsiveness",
  "image" : [ "https://blog.trustwell.com/hubfs/Imported_Blog_Media/Consumer-Report-Food-Transparency-2.jpeg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.trustwell.com/consumer-sentiment-on-food-transparency-and-recall-responsiveness",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.trustwell.com/hubfs/Trustwell%20Logos/Trustwelll_logo_2col_pos_RGB.png"
    },
    "name" : "Trustwell"
  }
}
```