The Next Generation of Genesis Foods is Global, Modern & AI-Assisted

When you’re in the business of putting food on people’s plates, you need powerful tools and technology that bring the right mix of capabilities — innovation, speed, and rigor — to the task of researching and developing products that consumers actually want to consume. Bringing a single new article to market means being able to

• Get nutrition information for its ingredients
• Formulate the product quickly
• Declare what’s in it and disclose any allergens
• Label it so it complies with government regulations

Here at Trustwell, we’ve been busy building on the foundational knowledge of our 30-year legacy as the pioneers of the food industry’s first and most comprehensive database of ingredients, recipes, raw materials, additives, flavorings, and food items to bring new technology to the industry’s top food producers in the U.S.

Learn More: Trustwell’s Mission to Transform the Food Industry

The world, consumer demands, and industry regulations are changing. The tools and tech you need to evolve alongside it all are changing, too.  That’s why, for the past year, we’ve been hard at work upgrading our flagship product. Today, we’re ready to introduce you to the next generation of Genesis Foods.

Meet AskReg, the Compliance Assistant Exclusive to Genesis

Industry leaders and global regulatory bodies prioritize maintaining safe food supply chains. Public health, consumer trust, and the industry’s continued existence all depend on our ability to do this right — and that's an immensely complex challenge. 

The global nature of food production, diverse regulatory landscapes, and novel food technologies create a labyrinth of compliance requirements. Navigating within this ecosystem gets even more challenging when regulations are written in dense, technical language or near-indecipherable legalese. Staying abreast of varied and changing regulations is literally a full-time job, and you’ve already got one of those.

What you don’t have — and what you actually need — is clear, accessible regulatory guidance. We’ve put it at your fingertips with our patent-pending Compliance Assistant AskReg, a generative AI tool exclusive to next-generation Genesis Foods Users.

AskReg is not just another chatbot. It's an advanced assistant designed specifically for the food, food safety, and supplement manufacturing industries. Engineered to understand and respond to queries in natural language, Trustwell's AskReg simplifies the search for relevant regulations, providing you with a unique and invaluable resource.

When you AskReg a question, you’ll get context-aware responses that link to relevant primary sources — like legislative texts — from trusted regulatory authorities and credentialing bodies. This allows you to verify the chatbot's information and take a deeper dive into specific regulations when you need to. 

Listen Up: How AI Can Transform Food Safety with Dr. Wesam Al-Jeddawi of Core Catalyst Food Sciences

Go To Market Faster with the Industry’s Leading Formulation & Labelling Software

You can “start with a recipe and end with a label” with Genesis Foods, getting your innovative products in front of communications as quickly as possible. Our comprehensive platform can help you navigate everything in between to bring products to market faster than competitors without sacrificing safety or quality with:

• Faster formulation
• Comprehensive compliance
• Automated, Error-free Labels

The next generation of Genesis Foods is a powerful, customizable tool. When you add it to your arsenal,  you can streamline R&D, leverage deep expertise, access (and digest!) up-to-date regulatory information, and build a single source of truth for your team.

Customer Story: How Wegman’s Streamlined Nutrition Information with Genesis

Fast & Accurate Formulation, Reformulation & Analysis

Genesis Foods’ comprehensive ingredients database simplifies recipe formulation and nutrition analysis. And when we say “comprehensive,” we mean it. Genesis Foods has detailed, accurate information for over 90,000 ingredients sourced from regulatory authorities and organizations like the U.S. Food and Drug Administration (FDA), Health Canada, and the UK Food Standards Agency (FSA), as well as reputable independent manufacturers and suppliers. If you still can’t find what you need, you can input custom recipe elements using data and documentation that you or your suppliers provide.

Never Miss a Beat: Smart Prompts for Required Information

As you work, Genesis provides prompts to ensure you stay in line with required fields and information.

Changes and adjustments to ingredient amounts or overall yield automatically update and populate within your workspace, making it easy to formulate, reformulate, and conduct speedy, accurate nutrition analysis as often as needed without ever sending anything to the lab.

Built-in Guardrails to Keep Your Customers Safe and Company Compliant

Compliance usually means tolerating complexity, cost, and countless time-consuming processes. To stay competitive, you’ll have to control for these factors. What would it take to confidently rise to that challenge without sacrificing product quality, scalability, or innovation? How about a team of regulatory experts, automatic allergen declarations, and labels you can create in two simple clicks? 

Listen Up: Food Scientist Eden Butvnik Explains How to Balance Innovation and Compliance

Genesis Foods puts these tools in your team’s hands with dynamic, simple-to-navigate compliance and packaging workflows built directly into the recipe-to-label process. Any added ingredients are automatically pulled forward for use in future recipes and associated ingredient statements, allergen declarations, nutrient content claims, and attributes to make packaging displays a cinch.

Meet Global Demands With Multiple Authorities

In a global food market, compliance and regulatory adherence can get convoluted. We built predetermined nutrient fields and sets for these regulatory authorities:

With licenses that include multiple authorities, Genesis Foods will do the heavy lifting for you, ensuring comprehensive compliance with international regulations. You can be confident that your declarations, statements, attributes, packaging, and labels comply with international regulations without interrupting your workflow.

Declare Allergens Easily, Accurately, and Automatically

Undeclared allergens account for most food recalls in both the U.S. (63%) and the U.K. (57%) and pose a genuine threat to the estimated 220 million people with food allergies worldwide. Declaring allergies accurately is imperative; it protects consumers and safeguards your business's future.

With Genesis, declaring allergens is also more accessible than ever with an automated management process that’s drag-and-drop simple.

Built-in guardrails won’t allow you to progress to ingredient or recipe approval without reviewing and verifying allergens to stay compliant with the most up-to-date regulations for each market your product serves. 

Automated, Error-free Labels

Labeling and packaging mistakes cause delays, so there’s no room for them in your go-to-market strategy.  Creating a label in Genesis Foods can be done in just a few clicks. Simply hit the “New Label” button from the Label Dashboard, give it a name, set the relevant authority and profile, choose a format, and let Genesis do the rest. Once your label has been generated, the software can walk you through additional steps to fine-tune the final version.

Get the eBook: Food Labeling 101

With an expanded selection of international label formats, multiple recommendation profiles, and new dual daily value percentage options in the U.S., you can generate compliant labels and deliver transparency to millions of consumers in a matter of seconds.

Ensure Accuracy, Expect Security

At the core of Genesis Foods’ powerful ability to power innovation is robust, high-quality data — a lot of it. Our food materials data is sourced from reputable sources, such as national organizations like the FDA in the U.S. and authorities abroad, and by communicating directly with suppliers and manufacturers.

For over three decades, we have built the industry’s best-in-class database by rigorously screening for nutrition data, with a particular focus on information required by regulatory authorities worldwide. When you formulate a recipe using ingredient information in the Genesis Foods database, you can do it knowing that the information we include there is up-to-date and accurate.

With data so central to our mission, Trustwell is committed to adhering to gold-standard security practices with SOC II and GDPR compliance certifications. Adopting new technology and leveraging its tools and capabilities shouldn’t necessitate accepting unnecessary risks. With Genesis Foods, you won’t have to.

Learn More: Visit Trustwell’s Trust Center

Ready to Get Started With Genesis Foods?

Genesis has always been comprehensive, powerful, and built by experts for experts in the food industry. We built the next generation of Genesis Foods on this foundation for a modernized experience in a globalized market for teams serious about food innovation, safety, and quality.

When you partner with Genesis Foods to transform your product development workflows, you get more than a powerful platform and industry expertise. Our onboarding and implementation teams also set you up for Day One success so you can make the most of your investment. Trustwell customers have continual access to expertise and industry knowledge so you and your team can keep connecting the dots.

Check out the Trustwell Regulatory Seminar Series, browse our growing library of free, valuable resources, or book a demo to see how a customized solution with Genesis Foods can revolutionize your business's R&D.