Trustwell Blog

Safer Food, Stronger Connections: Trustwell's 2025 in Review

Written by Theresa Rex | Jan 27, 2026 3:00:01 PM

2025 was arguably eventful for the food industry. Trade and traceability news dominated headlines, front-of-pack labeling stayed front-of-mind, and we entered the era of The Great Reformulation, and that was just the first half! What didn't change is that the food industry doesn't stand still — and neither do we. 

Throughout the year we worked closely with our customers to help them adapt, grow, and stay ahead of it all. We launched new tools, strengthened our platform, and made it easier for teams everywhere to access data for better decision-making and insights for big innovations. We added our voice to the conversations unfolding on industry stages, received recognition from our peers, and deepened our relationship with our customers.

From behind the scenes platform improvements to the thought leadership that took canter stage, 2025 was a year of progress we're proud to share. Here are the highlights: 

Moments That Measured Up: 2025 by the Numbers

Trustwell's impact continues to grow in scope and scale. The data captured across our platform tells a story of real-world progress and powerful outcomes for our customers. Here’s a snapshot of what that looked like in 2025:

  • Trustwell recorded 58 million Critical Tracking Events (CTEs) in 2025 alone, contributing to a running total of 310 million
  • We helped capture 905,000 quality incidents this year, bringing our all-time total to 2.87 million.

  • Users added nearly 16,500 new ingredients to Genesis Foods to support formulation, innovation, and compliance

  • More than 18,900 new recipes were created, fueling R&D and new product development

  • Teams generated about 30,000 new labels using Genesis Foods to meet regulatory and consumer demands

  • We added 5,500 new partner businesses and connected 45,600 in total

  • Customers created 259,000 new documents in 2025, adding to a total document volume of more than 786,000

Each of these data points represents meaningful action: a quality issue identified, a compliant label generated, a product reformulated, or business we are proud to partner with. Collectively, they reflect the measurable impact of our platform and our shared commitment to a safer, smarter food system.

Trustwell Connect: Smarter Tools, Stronger Outcomes

This year, we focused on building tools that help customers work more efficiently, respond more quickly, and make better-informed decisions. Our product and engineering teams collaborated closely with our users to understand their day-to-day needs and deliver updates that removed friction, added clarity, and brought more value to every interaction with the platform. From compliance automation to intuitive dashboards, these enhancements reflect our commitment to practical innovation.

Genesis Foods in 2025

Are you still manually tracking allergens? With Genesis, instantly see which ingredients introduce allergens. Need to make a swap? Adjust ingredients in real time. Upgrade your food formulation process today. Try Genesis Foods.

1.  Allergen Origins Identification + A More Intelligent AskReg

Allergen Origins Identification in Genesis Foods helps users identify potential allergen risks faster and with more confidence. Using natural language processing and machine learning, the feature analyzes ingredient statements and flags undeclared allergens, giving R&D teams greater assurance before a product hits the shelf.

Users could also see allergen suggestions from within Genesis Foods from AskReg, our AI-powered regulatory assistant. AskReg also became more widely available in 2025 and is now offered as a standalone product. Users can ask questions in plain language and receive accurate, citation-backed regulatory responses for U.S., Canadian, and global food labeling standards.

2. Canada FOP Labeling

We added expanded support for non-U.S. markets this year, including for the new front-of-pack (FOP) nutrition symbol regulations in Canada. This update allows food manufacturers to stay compliant with Health Canada’s requirements and build consumer trust through transparent labeling. The Trustwell nutrition team also added thousands of verified French language ingredients for bilingual label formats users can be confident in.

Read More: Creating a Compliant Canada Nutrition Facts Label in Genesis Foods

3. Food Comparison Report 

So, yes, in Genesis Classic, we have a feature called menu label or menu label reports, which we now have available in Genesis Foods. However, we have renamed this feature to food comparison report. In our research, we realized that while menu label reports in classics are really important for building those menu boards with label rounded data for our restaurant customers, that a lot of our customers had actually started utilizing the feature for r and d purposes. So when we built food comparison report in Genesis Foods with that in mind. So I do wanna start with demoing the new feature, and there is a lot to show. It's actually quite robust. So to start to open up your food comparison reports, you navigate here to your main dashboard. And then here, you'll see a card for FCR with this option to take me there. Selecting take me there opens up your selections of reports as well as gives you the option to create a new report in this upper left hand corner. Now these reports are global to your account, which means that if you have multiple users, everyone can utilize these reports. Notice you can see Carrie's french fry comparison report and Beryl's boba tea menu board here. One thing to note, though, is that the food items within reports are still restricted by access groups. So if you do utilize access groups to restrict the view of ingredients or recipes and the report contains at least one restricted item, that user would not be able to see or open the report. But as long as you're not using any restrictions with access groups, then these reports are shareable across all users in your account. So let's start with the new report. I'm gonna go ahead and click on that button. And the first thing I really wanna draw your eye to is this toggle, at the top. Notice how it says edit report versus view report. So when you're setting up your report, adding your food items, or otherwise customizing the layout, you'll wanna do that from here on this edit screen. To see the final report with all of the calculated data and to export it, you'll do that from the view report screen. So let's start with giving this report a name. I'm gonna click on this pencil icon here and give it something easy like braille's demo report and save. Next, on the left hand side, I can build my categories. So categories are the buckets that I wanna put my food items in. So for example, Lisa, if you were building a menu board, you may want categories like breakfast, lunch, and dinner. To add a new category, I select this add category on this left hand side and give it a name. Notice how Genesis has actually automatically created a category for you called food items. If you don't wanna use this, you can either rename it or delete it. You can use the pencil icon to rename it or use the trash icon to delete. In this case, I'm gonna rename this one, and then I'm gonna add a few more categories as well, including I'm gonna add this whoopsie category because now I've decided, oops, I created an extra category. I no longer want this. I wanna get rid of it. So to do so, I simply select the category and then hit the trash icon. I've also noticed that my categories are not in the right order, so I'm actually gonna hover my mouse over the category that I want to move. And I can either use these up and down arrows or simply click to drag and drop to reorder and put my categories into the correct order. Now next, above each category is this option to, add the food items to the report. So I'm gonna go ahead and do that. Now this is our new search model that we are actually rolling out first for food comparison report. And this search model is actually way more robust than our previous search models. One of my favorite things about it is that you can actually select multiple items on the left hand side, and then they will be added to your cart on the right hand side. So you can keep searching and adding things as you go. So, for example, perhaps I was searching for this report things under this specific tag, like b b. I can add that, and then I can continue on with my search as I want to go and keep adding things to my report without having to back out. You can still toggle between your user added items and trustful database items across the top here. And then we've also added an extra filter down below so that now you can search for ingredients specifically, recipes specifically, or if you wanna search across ingredients and recipes, you can now do that as well. So in this case, I'm gonna search for my grandma's red apples. Alright. One other thing we've also added to this search model is we have brought in the ability to add previous versions of a food item. We do this because we don't wanna clog up your search screen with search results, so we only, by default, display the most recent version. However, if you're looking or wanting to add a different version of the food item, you can now use these left arrows next to the name to expand it and expand and see all of the versions of these food items. As you can see, if we displayed every version of a food item by default, your search list could get really long. So that's why we only display the most recent by default, but you can expand and select others. We had another question from Stephanie. And Stephanie asked, how do I compare all versions of my recipe at the same time? So, Stephanie, this would be a really great way to do that. You could search for your recipe, select all of the versions or all of the versions that you would like to compare, and then add that to the report. And that way, you could see the changes made to that recipe over time throughout the different versions. Alright. So I'm gonna go ahead and add these and hit apply. And then now I've created my categories. I've added some food items, and now I wanna customize the data shown in my report. And this is the fun part. So to do that, I'm gonna select the column and data settings, and that's gonna open up this model. Now on this left hand side, I can select which data I want to see and what order. So, Lisa, if I was building a menu board, I'd probably want to include my nutrients, my ingredients, and my allergen statements, but perhaps I don't wanna show my quantity and measure. Notice that these column data settings have the same up and down arrows or drag and drop options as category. So if I wanted to change the layout or order of my data, I can simply just move that here on this left hand side. You may have also noticed that this panel on the right hand side is dynamically updating depending on which data that I am adding to my report. Excuse me. So in this case, I have added nutrients. And because I have selected nutrients, I now have this option to apply rounding rules. Actually, let me go one step back. So first, I wanna point out that we do have the authority selector here across the top. I wanna build this report for my United States authority, but if I did want to build it for other label authority regulations, I can do this so by clicking this. Next, I have this apply rounding rules, which is only available when I do have my nutrients selected for this report. This is a great way to get your label rounded values without having to create a label for your recipes. And before I apply these rounding rules, I wanna draw your eye to this nutrients to view list. You'll notice that when I do go ahead and apply these rounding rules, this nutrients to view list has automatically updated to using the US two thousand sixteen menu board option, when those have been applied. The reason behind this is because rounding rules only apply to specific nutrients. And to avoid a report where you have a nutrient list where some nutrients are labeled rounded and then your other nutrients are unrounded, when you apply the label rounding rules in this report, we restrict the nutrients to view list to either the mandatory label nutrients or this truncated menu board nutrients list that we have prebuilt for you to use. However, if you're looking for the unrounded nutrient data, you can toggle off the apply rounding rules and see that all of the nutrients to view list are now available, including any custom list you may have built. comparison report in Genesis foods, we now support the label rounded values for all supported authorities, including Canada, Mexico, European Union, and Australia, New Zealand. So for example, if I had switched my authority to Canada and then apply the rounding rules, notice how my nutrients to view list has updated to my Canada mandatory label nutrients list. Alright. Few more things down here. Important for menu boards is the ability to show calorie ranges per category, which you can choose to do so by toggling on the show calorie ranges button here. Also, if you like to calculate and show the percent daily value of the nutrients, you can toggle on this percent, show percent reference value here. Also, for your ingredient allergen statements, if you're using a bilingual authority like US, Canada, or EU, you can choose which language statements you'd want to show on this report. For example, for the United States, you'd be showing English Spanish. But if this is for, Canadian authorities, it would be English French. Also, with the allergen statements, you can choose to show only your contains allergen statements, your may contains allergen statements, or both. Alright. So now that I've done this, I'm actually gonna flip over to a report that I've already built for a menu board. To get back to my list of reports, I'm going to actually just use these links across here at the top, and selecting the food comparison reports brings me right back to my list of reports here. And then I'm gonna go ahead and open up this Briele's boba tea menu board report, that I prebuilt. And as you'll notice, as I opened it, it jumps me straight into my view report section. On the left hand side, I have my categories for my milk tea and my fruit teas. I have added in my food items and included my calorie ranges. But maybe while I'm looking at this, I realize, actually, I wanna add my ingredient statements to this report. I only have my allergen statements. I can simply open up my column and data settings, add in my ingredient statements, and, heck, maybe I wanna change the order of my layout too as well while I'm in there. And then hit apply. And then here I go. I have my report with my ingredient, allergen, and nutrient data as well. And then if I want to, I can export this report by using the export button in the upper right hand corner. And this report is exportable in both the CSV and the XLSX, which is the Excel file type.

Diehard fans of the Menu Label Report in Genesis Classic will want to check out the reimagined and more robust Food Comparison Report in Genesis Foods. It gives users the ability to compare up to five recipe versions side-by-side, highlighting changes in nutrition, ingredients, allergens, and costs.

This tool is especially useful for R&D, QA, and marketing teams who want to understand how product modifications affect compliance and consumer-facing information.

FoodLogiQ in 2025

1. Food Traceability Operator Dashboard

FoodLogiQ also saw major upgrades and updates in 2025, including a new Traceability Operator Dashboard that gives supply chain teams a clearer, more actionable view of critical tracking events. Built with FSMA 204 in mind, the dashboard enables even partners with limited visibility into the broader supply chain to access and share Critical Tracking Event (CTE) data. It supports the "one step forward, one step back" traceability requirement in a secure, read-only environment.

Digital Download: The Ultimate Guide to FSMA 204 Compliance

This interface allows operators to view only their own CTE-related data, without editing capabilities or exposure to unrelated records to help partners participate in traceability workflows with clarity, especially during FDA investigations or at the request of retailers. Beyond data access, the dashboard includes curated support materials: FSMA 204 compliance guides, live FDA updates via RSS feed, and Trustwell's resource library.

2. Expanded & Improved Mobile Experience for FoodLogiQ Recall

FoodLogiQ Recall is now accessible on mobile, giving teams the ability to act quickly no matter where they are with an experience designed to be efficient and easy to use thanks to:

  • A new withdrawals view: instantly see active recall events and identify which withdrawals require action.
  • Photos and attachments: add images and documents to recall responses to provide visual confirmation of product removal and strengthen compliance documentation.
  • Push notifications: automatically alert teams to new recall events and prompt timely response.
  • Offline mode: capture recall responses accurately in low-connectivity environments, with data automatically syncing once connectivity is restored.

Read More: Trustwell Expands Mobile Offering for FoodLogiQ, for Faster, More Efficient Recall Management

2025 Recognition: Awards, Accolades & Honors

In 2025, Trustwell’s commitment to excellence across technology, leadership, customer experience, and culture was recognized by respected organizations throughout the industry. While it's nice to be recognized for our product and performance, we think these awards represent much more than that. They represent the people behind our platform, the trust of our customers, and the impact we’re making across the food supply chain.

2025 Food Logistics' Rockstars of the Supply Chain

Our CEO, Katy Jones, was named one of Food Logistics' 2025 Rockstars of the Supply Chain as a Leader in Excellence. This award honors executives who model integrity, foster innovation, and guide companies toward meaningful impact and highlighted her role in shaping the future of food technology and transparency.

2025 Stevie Awards – American Business Awards

Trustwell was honored across three categories in last year’s American Business Awards:

  • Gold for Food Tech Talk: Supply Chain Insights From Farm to Fork in the Technology Podcast of the Year category, recognizing our ability to lead conversations on food safety, regulation, and innovation
  • Silver for FoodLogiQ Compliance, named Best Relationship Management Solution for streamlining communication and documentation across the supply chain
  • Bronze for Trustwell Connect, awarded Best Compliance Solution for helping companies manage audits, documentation, and quality more effectively

2025 Stevie Awards for Women in Business

Trustwell’s executive team took home a Silver Stevie Award for Management Team of the Year in the Women in 

Business category. This award honors collaborative leadership and measurable impact, spotlighting the women driving strategic and cultural momentum across the company.

 

Hyer.co Breakthrough Culture Award

Trustwell was named a 2025 Breakthrough Culture Award winner by Hyer.co for our efforts to build an inclusive, mission-driven workplace. The award recognizes companies that prioritize people and foster strong internal culture as a driver of innovation and performance. 

Read More: What a 'People-First Culture' Really Means (And How It Won Us an Award)

Setting the Standard: Trusted Voices in Food Tech

In our second year operating as Trustwell, we continued to unite the strengths of Genesis and FoodLogiQ into one connected platgorm. Our team also continued to play an active role in advancing industry alignment. Julie McGill, VP of Supply Chain and Insights, spoke on a featured panel at GS1 Connect 2025, where she helped lead a discussion on FSMA 204 implementation strategies for distributors and operators.

In June, Trustwell earned GDST Capability Certification for seafood traceability, confirming our alignment with global traceability requirements and reinforcing our commitment to interoperability across food sectors. Read more

We also continued to foster community and knowledge-sharing through our annual Virtual ReCONNECT event. Customers and partners from across the industry joined us online to learn about platform updates, hear customer

success stories, and connect with Trustwell experts in real time. Then, we published our State of the Food Technology Stack Survey Report right on the heels of our annual event. This analysis of how food companies are using technology to support traceability, quality, labeling, and regulatory compliance drew from the insights and experiences of over 300 food formulation, safety, and supply chain experts from across the globe.

Finally, we closed out the year by opening an exciting new chapter in Trustwell's story with a strategic investment from TPG’s The Rise Fund. This partnership marks a meaningful step forward in our long-term vision. With new capital and strategic guidance, we are better positioned to scale our impact, accelerate product development, and strengthen our role as the trusted standard in food tech.

Read More: Trustwell Announces Strategic Investment from TPG’s Rise Funds to Accelerate Growth and Innovation in Food Industry Technology 

Future in Focus: 2026 is Just Getting Started

There was a lot to be proud of in 2025, but as we look to the year ahead we consider it a warm up for 2026 . One of the biggest milestones on the horizon is the official retirement of Genesis Classic on June 30, 2026. To support this shift, we’ve built the Upgrade Hub: a migration resource center designed to help users navigate the transition smoothly and unlock the full value of the next-generation solution.

We’re also preparing to bring our community together in person this fall at ReCONNECT 2026! This event will be a space for collaboration, celebration, and conversation around the future of food safety, labeling, and traceability. We'll be releasing more details soon and hope we'll see you there.

Finally, if you want to stay close to what’s next, we invite you to subscribe to our blog and email updates. From product enhancements to expert insights, we’ll be sharing everything you need to stay ahead in 2026 and beyond.